The Brand Arsenal
Now booking Q3 2026 — limited onboarding slots
Full-service digital growth partner

One team for everything your brand needs to grow.

Shopify stores, SEO, Google Ads, social, print & signage — even custom apps. One in-house team that doesn't just hand you a strategy deck — we build it, ship it, and move the needle.

Shopify DevelopmentSEO & Local SEOGoogle AdsSocial MediaPrint & SignageCustom Apps
16+ years of experience No long-term contractsServing all 50 states

Trusted by industry leaders

ATS Diesel Performance
South Bend Clutch
Thoroughbred Diesel
Cold Air Inductions
DNR Customs
SS Diesel
Choate Performance
Intake Authority
Thor's Lightning Adventure Gear
H2Ocean
Able Box
ATS Diesel Performance
South Bend Clutch
Thoroughbred Diesel
Cold Air Inductions
DNR Customs
SS Diesel
Choate Performance
Intake Authority
Thor's Lightning Adventure Gear
H2Ocean
Able Box
Results that pay for themselves

We're measured on revenue, not vanity metrics.

0/100
Google PageSpeed score
All Out Coatings
0+
Keywords primed to rank
All Out Coatings
0
States served
Nationwide delivery
0+
Years of experience
Combined team expertise

Real results from real clients. Ask us for case studies in your industry.

Strategy meets execution

Most agencies hand you a strategy. We hand you results.

Anyone can sell you a deck. The needle only moves when someone actually builds, ships, and runs the work — in-house, and accountable to the numbers. That's the whole company.

The typical agency
  • Hands you a slide deck — then leaves the work to you
  • Outsources builds overseas and white-labels the rest
  • Reports on clicks and impressions, not revenue
  • Locks you into long-term contracts
  • You're one of hundreds of accounts on a junior's plate
The Brand Arsenal
  • We build, launch, and run every piece in-house
  • Designers, developers, and marketers under one roof
  • Measured on revenue and rankings — not vanity metrics
  • No long-term lock-in; we earn the next month
  • Direct line to the people actually doing the work
  • A deliberately capped roster — we go deep, not wide
What we do

One agency. Every channel that grows revenue.

From ecommerce builds to search rankings to the banner at your next trade show — we cover the full stack of brand growth.

Obsessed with the numbers

We don't guess. We measure, then move.

Every dollar is tracked. We monitor rankings, traffic, ad spend, and revenue with the same tools the biggest brands use — then report on it in plain English so you always know exactly what you're paying for.

Real client result

Our build for All Out Coatings — a near-perfect Google Lighthouse report:

99
Performance
96
Accessibility
100
Best Practices
100
SEO
LCP 0.8sCLS 0.001TBT 0ms200+ keywords ranking
Performance Report
Last 6 months
Organic Sessions
▲ Up
Return on Ad Spend
▲ Up
Revenue
▲ Up
Traffic & conversionsTrending up
Keyword rankings

Example of the transparent reporting every client receives.

The tools we master

Fluent in the entire growth stack.

We don't dabble. We live in these platforms every day — from analytics and ad management to shopping feeds, email, and ecommerce.

Analytics & Insights

  • Google Analytics
  • Search Console
  • Tag Manager
  • SEMrush
  • Looker
  • BigQuery

Ads & Shopping

  • Google Ads
  • Google Shopping
  • Merchant Center
  • Meta Ads

Email, Social & CRM

  • Mailchimp
  • Hootsuite
  • Buffer
  • HubSpot

Commerce & Web

  • Shopify
  • WordPress
  • Zapier

…and whatever else your stack requires. If it drives growth, we know it.

How we work

A clear path from click to customer.

No black boxes. Here's exactly how we turn traffic into revenue.

01

Audit & Discovery

We dig into your store, rankings, and competitors with SEMrush data to find exactly where revenue is leaking.

02

Strategy

A clear, prioritized plan — keywords, store fixes, campaigns, and creative — mapped to revenue goals.

03

Execute

We build, optimize, and launch — Shopify development, on-site SEO, ad campaigns, and print collateral.

04

Grow & Report

Transparent monthly reporting on rankings, traffic, and revenue — so you always know what you're paying for.

0
States Served
Nationwide from Shelby Township, MI
0+
Years Experience
Combined ecommerce & marketing
0%
In-House Team
No outsourcing, ever
0/7
Support
We're here when you need us
Print & Signage

Trade-show ready, shipped nationwide.

From custom banners to branded apparel, we produce high-quality print products for businesses across all 50 states — order online in minutes.

Custom Banners
Pull-Up Banners
Floor Graphics
Lawn Signs
Acrylic Signs
Business Cards
Custom Hats
Custom T-Shirts
Why choose us

Specialists, not generalists.

Founded in 2019 with 16+ years of combined experience, we cut our teeth in the automotive aftermarket — and we bring that same obsession to every brand we work with.

  • Automotive aftermarket specialists
  • Custom Shopify development
  • Trade-show-ready signage
  • 24/7 support available
JD
I've spent 16+ years actually moving the needle for brands in some of the most competitive markets there are. I started The Brand Arsenal to do it the right way — strategy and execution under one roof, measured on revenue. When you hire us, you get me and my team. Not a sales rep and an offshore queue.
Jeff "JD" DetkowskiFounder, The Brand Arsenal
16+ years in the trenchesAutomotive aftermarket specialist100% in-house
Recent work

Brands we've built and grown.

View all work
Why work with us

The advantage of a true partner.

We're not a faceless agency that outsources your work. Here's what you actually get.

Specialists, not generalists

Deep roots in the automotive aftermarket — we understand your customers and your market, not just marketing in the abstract.

Everything in-house

Web, SEO, ads, social, print, and our own software — handled by one team. Nothing outsourced, nothing lost in translation.

Built for speed & search

We engineer sites that load near-instantly and are primed to rank — like All Out Coatings at 99/100 PageSpeed with 200+ keywords.

We build our own tools

From Shopify apps to ApexChat and NPR Grenade, we create the software we deploy — proof we actually understand the tech.

Total transparency

Clear reporting on rankings, traffic, and revenue. No hidden fees, no long-term contracts — we earn your business monthly.

Founder-led, hands-on

16+ years of combined experience and a founder who's actually in the work — you get senior attention, not a junior account rep.

Pricing

Straightforward, results-driven pricing.

Transparent monthly retainers and project pricing. No long-term lock-in — just work that pays for itself.

SEO & Local SEO

$1,500/mo
Get a Quote

Social Media

$1,200/mo
Get a Quote
Most popular

Google Ads

$2,500/mo

Management fee — ad spend separate

Get a Quote

Shopify Development

$10k+

Project-based

Get a Quote

Also offering graphic design at $120/hr and custom print & signage quotes. See full pricing →

Free, no-obligation audit

See exactly where you're leaving money on the table.

Get a free audit of your store, SEO, and ads — a clear, actionable breakdown of what to fix first. No contracts, no pressure.

Free audit No long-term contracts Results reported in writing

We take on a limited number of new clients each quarter — so every account gets senior, in-house attention. Reach out early to claim a spot.