TruSEO Privacy Policy
Effective January 1, 2025 · Shopify app by The Brand Arsenal
This Privacy Policy describes how The Brand Arsenal ("we", "us", or "our") collects, uses, and protects information in connection with TruSEO (the "App"), a Shopify application. By installing or using the App, you agree to the practices described below.
Information We Collect
To provide the App's functionality, we may access or collect:
- Store information (shop domain, contact email, plan, currency, locale)
- Product, collection, and inventory data accessed via the Shopify API
- Order and customer data necessary for the app's features
- App usage and configuration settings
- Page content and metadata analyzed for SEO recommendations
How We Use Information
We use the information we collect:
- To provide, operate, and maintain the app's features for your store
- To respond to support requests and troubleshoot issues
- To improve and optimize the app's performance and reliability
- To analyze store content and produce SEO recommendations and schema markup
Data Sharing & Third Parties
We do not sell your data. We only share information with service providers as necessary to operate the App, and as required by law. The App may share data with the following categories of providers:
- Search data providers used to surface keyword and ranking information
The App operates within the Shopify platform and is also subject to the Shopify platform's own terms and privacy practices.
Data Retention
We retain data only for as long as necessary to provide the App and for legitimate business or legal purposes. When you uninstall the App, we delete or anonymize the associated data within a reasonable period, except where retention is required by law.
Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect the information we process. No method of transmission or storage is 100% secure, but we work to protect your information and review our practices regularly.
Your Rights (GDPR & CCPA)
Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your personal information, and to request a copy of the data we hold. To exercise these rights, contact us at the address below. For store customers, requests are typically handled through the merchant and the Shopify platform's data-request mechanisms.
Cookies
The App may use cookies or similar technologies strictly to operate its features and remember settings. We do not use the App's data for third-party advertising.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Effective" date above. Continued use of the App after changes constitutes acceptance of the updated policy.
Contact Us
Questions about this Privacy Policy or our data practices? Contact us at info@thebrandarsenal.com or 888-637-3508, The Brand Arsenal, Shelby Township, MI.