SEO & Site Audit
Where to start with your SEO game? Well, to know where you need to go, you first need to know where you are. We recommend a full site audit which can uncover not only issues, but also areas and keywords you didn’t know were related to your business. There are multiple facets to understanding SEO and site health and gaining a clear picture will uncover a roadmap of what to fix/optimize and in what order.
For instance, lets say you are losing traffic by the thousands each month and you can’t figure out why. In the audit, we would be able to identify the keywords being lost and where to immediately fix and optimize that keyword around the site.
Now, lets say you built your own site and after your initial launch, you got a few sales and you just can’t gain any traction. This is actually very typical for a self built site. What we will be able to see is the markup and structure of the site and each page to view metas and errors. This will help boost crawlers like Google to better see and ingest the site and index it properly. We will also uncover any issues with images, internal links or 404 errors, but even that is just the tip of the iceberg!
Are you using Unique Content?
If you are a reseller of a product, it is likely that you are using the same title and description provided in the data load sheet. This means that there dozens if not hundreds of the same title and description on the internet, so why would you stand out? Well, you don’t! Tha is the thing, while data depots and api’s make it easy to list products in mass, it also makes it easy to say, that SEO doesn’t matter and that if you just add more, you will get more traffic. That simply is not true. With the digital landscape taking new shape everyday, it is more important now more than ever to have a unique site, with unique content and the ability to offer something different that the other hundred competitors.
Monitor your Site Health! Or Let Us Do it.
Monitoring your site health is a great way to see how you fit into the competitive landscape. Take a look at the graphic above. You will see what a typical audit looks like for many clients who think they are on top of their SEO game. In short, the overall site health here is 58% and as you can see by the red arrow indicator on the chart, that is where direct competitors of this client rank in site health. So how do we get ther? Well, after an audit, we look at many things, but the most important part no matter what you tackle first is that you have a plan and you monitor the results. Monitoring the results every week, lets you see the improvements taking effect on your site and overall site health and traffic. If we monitor your SEO & Site health, you will have a dashboard to view weekly reports on your site performance and changes.
Don’t let scammers ruin your sites reputation.
Have you ever heard of C-Block links? What about backlinks? It is likely you have, but have you heard about Toxicity of backlinks? That is doubtful, but this can massively affect your site health if you have thousands of toxic backlinks. While quality backlinks are hugely important, toxic backlinks can literally kill your reputation and the way that crawlers see your website. Mitigating these backlinks is critical to ensure your sites SEO and reputation stay at the top! Need help with your backlinks? Contact us and see how we can help!
